Vita Coco launched its first ever UK ad campaign fronted by singing sensation Rihanna. Vita Coco coconut water contains fresh coconut water from young green coconuts and is full of naturally occurring potassium and essential electrolytes, making it ideal for athletes and busy people alike. With no colourings, preservatives or flavourings and not produced from concentrate, Vita Coco is just like sticking a straw in a coconut. And if you don't like coconut flavour, try Peach & Mango, Passion Fruit, Pineapple and Acai & Pom. Prices range from £1.49/300ml. www.vitacoco.co.uk