Jetta – new face of Redken’s new curl range

UK singer songwriter Jetta is Redken’s new muse

Redken has announced UK singer/songwriter Jetta as their new brand muse. For the new Curvaceous range, launching May 2016. Jetta who is known for her alternative style and impressive head of curls, will be encouraging curly haired women everywhere, to embrace their natural movement and join the curl rebellion, saying ‘Damn straight I’m curly.’

The Curvaceous range will be launching in May 2016. In the meantime, you can watch the Jetta announcement video…