Lira is the first African face of Bobbi Brown South Africa

South African singing star Lira has been handpicked by Bobbi Brown to appear in their South African Cosmetics 2016 campaign, shot in  Johannesburg

With her cover girl looks, it was easy to see why founder and CCO of the company, Bobbi Brown chose South Africa’s superstar for the cosmetic brand. ‘I’m excited and incredibly proud to have Lira as an influencer for our brand in South Africa,’ she stated. ‘I’m in awe of her inspirational life story and her strong commitment to giving back. Her positive attitude, natural beauty and confidence represent the brand’s philosophy of ‘be who you are beauty’.’

A selection of Lira’s front covers

Lira will serve as the brand’s first South African influencer. As part of her lucrative collaboration, Lira will appear in print editorials and online promo ads for the giant cosmetic brand. Lira says, ‘I’m thrilled to be the first African to formally collaborate with this global brand. I love Bobbi’s makeup and I admire how her products bring out the individual beauty in every woman and how easy she makes it for all women to look and feel their best.’

Lira’s new album Born Free comes out next week and a global release is expected in a few months time.

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Bobbi Brown campaign credits: Photographer: Amy Scheepers
Clothing:  Loin Cloth & Ashes by Anisa Mpungwe