Olaplex has expanded its treatment lineup with two new masks designed to deliver hydration and strength that last long after wash day. The Rich Hydration Mask (£39/200ml) – and Weightless Nourishing Mask (£39/200ml) feature the brand’s new Biomimetic Cuticle Technology — a science-driven system that mimics the behaviour of a healthy cuticle to lock in moisture, smoothness and protection.
The Rich Hydration Mask targets dry, coily, or high-density hair with deep conditioning, softness and long-lasting frizz control, while the Weightless Nourishing Mask boosts volume and hydration for fine to medium hair without weighing it down. Both masks work in as little as three minutes and are clinically proven to maintain strength and moisture for up to five washes.
“These masks have taken a bit of the load off on how I approach hydration. For textured hair, especially, moisture isn’t just a nice-to-have; it’s the foundation of everything. Whether I’m working on a model fresh off a protective style or styling talent for a big moment, I need hair that behaves, holds shape, and still feels healthy. These masks help me get all of that, without layering on a dozen products. And let’s be honest, in this industry, you’re always racing the clock. I love that both masks deliver visible results fast, but the benefits last, which means I’m setting my clients up for success long after they leave my chair.”
She explains: The Rich Hydration Mask is a dream for dry, coily, or high-density hair. It melts into the hair and brings curls back to life – softer, smoother, shinier. I’ve used it on clients whose hair usually feels brittle by midweek, and suddenly they’re texting me days later like, “Why is my hair still this soft?” The Weightless Nourishing Mask is just as impressive, but with a lighter touch. For looser curls, waves, or finer hair, it gives that boost of hydration and volume without making the hair fall flat. That’s rare. Most masks either don’t do enough or do too much. These two strike the perfect balance and actually stay in the hair’s memory for days. Coily AND fine hair exists, it’s about time we make products that speak to that hair type
I know we curly girls love to keep a mask on for five business days because the timing on the instructions never seems to work for you, but that’s unnecessary here.
Naeemah Lafond, Global Ambassador for Olaplex
According to Lafond: Everyone isn’t washing their hair every other day. For textured hair, especially, spacing out wash days is normal, healthy, and necessary. So, when a product says “will stay with you for five washes,” that’s music to our ears. It gives clients more freedom. Less breakage, less dryness, less worrying if their style will hold up. For me, it’s not just about what the hair looks like when it’s styled — it’s about how strong and manageable it stays in the days after.
She breaks it down: Let’s be real, Biomimetic Cuticle Technology sounds like something you need a PhD to understand. But here’s the tea: it basically means the mask acts like a healthy cuticle. It smooths, seals, and protects your strands like they’re wrapped in their own little satin bonnet -even after you rinse it out. For textured hair, where the cuticle can naturally be more raised and prone to moisture loss, this is everything. It helps the hair stay hydrated, strong, and frizz-resistant for way longer than most treatments. You don’t need to understand the science to feel how much healthier your hair is.
Her advice: One of the best tips is section, saturate, and slow down. No matter the texture, applying the mask in sections makes sure every strand gets the love it needs. For thicker or tighter curls, I like to let the Rich Hydration Mask sit under a warm towel or steamer. The deeper the penetration, the better the results. And at home, I like to remind clients that it only takes five minutes – truly. I know we curly girls love to keep a mask on for five business days because the timing on the instructions never seems to work for you, but that’s unnecessary here. The science behind the product is actually working in the time listed on the jar- but the payoff lasts for days.
She concludes: I reach for the Rich Hydration Mask the most – it’s truly the MVP for textured hair. The way it adds moisture, slip, and softness without leaving buildup is unmatched. It gives me the foundation I need to sculpt curls, treat hair between natural styles, and revive hair post protective styles, all while protecting the hair’s integrity. But I keep the Weightless Nourishing Mask on deck too. It’s perfect for finer textures, looser curl patterns, or clients who want bounce without the weight. It gives me the flexibility to cater to all hair types while staying true to my styling point of view: healthy hair first, always.”
Naeemah Lafond | @naeemahlafond
Technology meets everyday hair struggles
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