Pinterest Predicts: Tomorrow’s Latest Trends, Today

Pinterest Predicts is the inspiration board platform’s trends report for 2024. With an accuracy rate of 80%, Pinterest blends art and science to analyse the searches made on their platform

When Pinterest Predicts said that dopamine colour trend would be a thing in 2023, they were absolutely right. With an 80% accuracy rate for the fourth year in a row, Pinterest Predicts is not based on guesswork, but a blend of art and science that analyses the billions of searches made on Pinterest each month.

With more than 480 million people from around the world coming to the platform each month to plan what to do, try or shop next, Pinterest continues to lead the way in trend spotting across a wide range of categories, including fashion, home, travel, beauty and more.

Each year, Pinterest sets the bar for trend spotting by releasing its “not-yet-trending” trend report ahead of the New Year.

By harnessing the power of Pinterest’s predictive trend data, Pinterest is giving consumers and advertisers a head start on what we believe will be the biggest and hottest trends for 2024.

The ever-changing beauty sphere is not immune to a spot of trend forecasting. And here are the biggest beauty trends coming our way next year. Don’t sleep on them.

Blue Beauty

“Blue beauty” – Aquamarine makeup is back and bolder and brighter than ever. In 2024, Gen Z and Millennials will search for “blue glam makeup” and “pastel blue eyeshadow” as they find ways to incorporate this 60s staple into their modern beauty routines. The best part? This blue hue looks striking on everyone.

Blue eyeshadow aesthetic +65%
Fun blue nails +260%
Light blue prom makeup +70%
Aqua makeup look +100%
Blue quince makeup +85%

Head to Glow

“Head to Glow” – The focus on facial care is shifting to the entire body as Boomers and Gen Z double down on luxury lotions, in-home spa experiences and some serious SPF sunscreen. Searches for “body skin care routine” are up by a jaw-dropping 1,025%.

Sunscreen +75%
Body lotion aesthetic +245%
Spa aesthetic +60%
Body skin care routine +1,025%
Bodycare +845%

Make it Big

“Make it Big” – Beauty and baubles will get bigger bolder and puffier in 2024. Millenials and Gen Z will opt for styles that match their fluffy hair aesthetic and sculptural jewellery

Chunky hoops +45%
Big braids hairstyles +30%
Wavy perm men +50%
Sculptural jewellery +75%
Big bun +230%

Bow Stacking

“Bow stacking” – Millenials and Gen Z will adorn their outfits, shoes, hair and jewellery with this oh-so-delicate detail. Bow large or bow small, next year brings bows for all.