2020 has been tough on us all, but especially keyworkers who have been the backbone of the country. As part of their promise to ‘overserve the underserved’, SheaMoisture aims to empower Black women in the UK, in a year where they have been disproportionately affected by COVID-19.
Recent figures show that 14% of keyworkers are from BME backgrounds compared to a workforce average of 12% 1
To say thank you for their hard work, dedication to their communities, and drive to keep us safe during the pandemic, SheaMoisture launched the #SheaHeroes Gifting Campaign as part of their global Community Commerce program. Entries closing on 18th December 2020.
It’s still not too late to enter. Keyworkers are encouraged to visit @SheaMoistureUK on Instagram, to share the stories of how they have supported their communities by going above and beyond throughout the year.
The #SheaHeroes campaign is welcoming entries from four sectors of keyworkers – NHS and Health workers, Blue Light Workers, Supermarket and Delivery Workers, and Teachers or Educators. SheaMoisture will gift one winner from each category £10,000, with two secondary winners from each category receiving £1,250 each.
Cara Sabin, CEO of SheaMoisture, said: “The keyworkers have been the vital heroes during the pandemic. They have put their safety at risk to ensure that all of us are safe. We thank each and every keyworker for their continued hard work. Their dedication throughout the pandemic has not gone unnoticed by SheaMoisture, and it gives us great pleasure to give back to these strong, amazing women, who we consider to be #SheaHeroes.”
Keyworkers can enter #TheSheaHeroes here: www.surveymonkey.co.uk/r/TheSheaHeroes
Miracle hair oils trusted for decades
Beauty meets wellness in London pop ups
Your chance to win Afrocenchix Fortify Butter-to-Oil Batana Balms
Cantu Ultra Moisture Collection Sets To Be Won in Prize Draw
Win Ma Brown’s Conditioning trio in Our Free Prize Draw