East & Essex Loungewear Brand Launches With Signature Shirt

Loungewear has become our new normal since many of us are spending more time at home than ever before because of lockdown. Retailer John Lewis reported a whopping 1,303% rise in loungewear sales, which is hardly surprising given that we’ve been living in sweats and leggings for the last nine months. New black founder loungewear brand East & Essex was founded by Elizabeth Puddicombe, a confessed homebody who’s spent all her life living between East London and Essex. The fashion brand offers ‘handmade in the UK’ designs. Using 100% pure linen, that will last for years and will become a part of your everyday life.

Elizabeth explains, “It’s become my mission to make sure that women could feel both comfortable and beautiful in their most intimate space, their home. I want to redefine what it means to be a homebody, lots of people think you hate going outside, but I think it’s more about loving the luxury and warmth of being indoors. You’re in your own special space. It doesn’t get better than that.”