How to Achieve a Full Afro Look Inspired by Madame Web, Mattie Franklin

Expert commentary from SheaMoisture’s Afro Hair Expert, Jennie Roberts, on how to achieve the Madame Web full afro look using SheaMoisture products

Spiderman spin-off film, Madame Web, may not have set the box office alight, but one thing’s for sure, we can’t keep our eyes off the character Mattie Franklin’s (played by Celeste O’Connor) fro! SheaMoisture’s afro hair expert, Jennie Roberts, advises on how to achieve this full afro look using SheaMoisture products

Jennie Roberts, SheaMoisture’s afro hair expert says:

“Every great hairstyle begins with a thorough cleanse, so make sure you’re planning ahead. My advice? Style your hair the day after a cleanse as it is the fullest and has better definition. It’s crucial to cleanse both your hair and scalp of any products before attempting a new hairstyle.

SheaMoisture’s Jamaican Black Castor Oil range strengthens and restores moisture and hydration to your hair with a sulphate-free shampoo. The range includes a super-slippy conditioner to nourish and protect against breakage, reducing your wash day time by making it easier to detangle. 

Depending on your hair texture, you may opt for a wash & go style. This involves nurturing your natural curls and coils and setting them – make sure your hair is completely dry before touching it. The Coconut & Hibiscus Curl Enhancing Smoothie is perfect for enhancing curls and coils. If you have a diffuser, use it at a slow speed and low heat (avoid cold). 

If you have thick coils that tend to shrink, you might want to stretch out your texture with two-strand flat twists which adds volume from root to tip and gives your coils a beautiful texture from roots to tips. Simply apply a little leave-in conditioner, like SheaMoisture’s Jamaican Black Castor Oil Leave-In Conditioner, as a primer before adding your styler to maintain moisture. Just like with all afros, wait until your hair is dry, then try picking it out to achieve a BIG and bold voluminous look.