Jennie Roberts, Afro & Textured Hair Expert at SheaMoisture shares her four tips for optimum holiday hair care during the Christmas season

Heat protection is essential before styling, but deep conditioning shouldn’t be skipped afterwards

“Every hair type needs heat protection, especially curly and coily hair, to prevent damage and maintain health. But even if you’ve protected your hair before styling, consider adding deep conditioning treatment to your routine to keep it in great shape post-styling. Look for options with protein to repair hair, whilst formulas with natural ingredients and oils can help boost moisture and restore brittle strands impacted by heat damage.”

Jennie recommends
SheaMoisture Manuka Honey & Yoghurt, Protein Power Treatment – a deep conditioner and protein treatment that naturally reinforces weak strands to reduce breakage and split ends.

Try sulphate and silicone-free products

“If you’re styling your hair more frequently, excess heat and manipulation could make hair feel more delicate. Try taking a gentler approach by exploring sulphate and silicone-free options when shampooing and conditioning your hair; this can help prevent drying the hair out too much, especially during the colder months!”

Jennie recommends
SheaMoisture Jamaican Black Castor Oil Shampoo & Conditioner – ultimate combo for a deep cleanse with added nourishment and hydration

Keep hair hydrated for refreshed curls & easy transitioning between styles

“Hydrating your hair is key to keeping your curls refreshed and prepped for another evening of styling.
Lightly mist your hair with a water-based leave-in conditioner to activate your natural texture. To enhance your look, gently shake your hair and dry it gently on low heat with a diffuser. Use cold air to blast the roots and stretch the texture for tightly coiled hair. Finish by scrunching in oil for added shine, keeping your curls vibrant throughout the festive season!”

Jennie recommends
SheaMoisture 100% Coconut Oil Leave-in Treatment – lightweight leave-in treatment softens hair and improves styling versatility

Opt for a messy bun for a stylish & relaxed look – without the damage

A messy bun is a perfect choice for a relaxed yet stylish look. Gather your curls into a loose bun for a carefree vibe, or twist smaller sections into neat buns secured with clips and finished festive accessories like decorative clips or headbands – think red bows or candy cane hairpins for added Christmas flair!”

Extra tip: “If a messy bun isn’t for you and you’re wedded to your signature slick-back bun, opt for an alcohol-free gel to minimise dryness and damage, such as the SheaMoisture Jamaican Black Castor Oil & Flaxseed Strong Hold Styling Gel, perfect for achieving long-lasting hold for curly and oily hair.”

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