The PHI Clinic Award for Professional Initiative of the Year recognises the important role that both patient-focused and professional campaigns play in promoting consumer education and patient safety. Black Skin Directory is the first of its kind, making it a unique pioneering platform designed to foster open and honest communication in the aesthetic and general skincare industry about the needs of patients of colour.
Having launched in February 2018, Black Skin Directory is a young but dynamic service that aims to support skin of colour patients, elevate available skincare information pertaining to darker skin tones through education and events, but also to ensure the clinics and practitioners listed who have a high degree of experience in treating skin of colour are highlighted and promoted to the demographic.
Of her win, founder and aesthetician Dija Ayodele says: “We are over the moon to be the first winners of the PHI Clinic Professional Initiative of Year Award at the 2018 Aesthetics Awards. A big thank you to all our supporters and all who voted for Black Skin Directory. Aesthetics Journal is the premier voice in the skincare so this award is a real validation of the need for a pioneering service like BSD pushing the diversity and representation agenda. This win signifies the industry is ready to engage with skin of colour consumers and that is a positive development where all stakeholders will benefit. We’re thrilled to lead the way.”
www.blackskindirectory.com
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