Cantu Refreshes its Core Range to Assist Customers With Navigating the Shelves

Consumers are supported in making the right choice with the new redesigned range, in line with a variety of hair concerns.

Cantu Beauty has evolved the look of its popular Core collections Classic and For Natural Hair with a fresh new redesign, to help shoppers with textured hair not only navigate their haircare needs with more ease on shelf and online, but also build a tailored regime. The innovated design features a colour-coded typeface on the front, which indicates the key function of each product, offering amore personalised haircare routine. Yellow – CLEANSE (removes grime and build-up), Green – CONDITION (injects moisture and condition the hair to minimise tangles), Burgundy – STYLE (enhances curls, coils and waves with added definition), and Orange -TREATMENT (nourishes and protects curls, coils and waves).

The back of pack communicates the hair type that each product represents. Consumers are supported in making the right choice with the redesigned range, in line with a variety of hair concerns, such as moisture retention, porosity, and breakage. The much loved signature Cantu Beauty orange colour is retained, while reflecting the excitement of an upgraded design that commemorates over a decade of caring for textured hair.

The products you’ll find in the new look Cantu core collection includes these key best-sellers:

Cantu Moisturizing Curl Activator Cream

This rich moisturising cream works to smooth and enhance the natural curl pattern, whilst delivering volume and shine to reveal bouncy, healthy curls, coils and waves.

Cantu Leave-In Conditioning Repair Cream

This award-winning favourite helps to repair damage and leaves strands feeling soft and conditioned.

Cantu Extra Hold Edge Stay Gel

Extra Hold Edge Stay Gel enables you to smooth edges and flyaway’s effortlessly. This conditioning gel is ideal for sleek styles like ponytails and updos, and provides a long-lasting, flake-free hold.

Cantu Define & Shine Custard

Our Define & Shine Custard transforms the driest of curls by providing flawless definition and vitality. This wonder product helps to elongate curls and provides sufficient hold for long-lasting natural styles.

Cantu Deep Treatment Masque

Deep Treatment Masque gives your curls, coils and waves a boost of moisture and hydration by providing an intense treatment to strengthen dry, damaged hair.

Cantu Coil Calm Detangler

Remove knots and stubborn tangles with this incredible hydrating product made with pure shea butter to soften and condition hair for easy styling.

Cantu Coconut Curling Cream

This rich, creamy styler defines and moisturises curls and coils to help strengthen strands.

The brand redesign also coincides with what has been a phenomenal period of growth and industry award wins for Cantu Beauty, whereby solidifying its status as one of the leading brands which celebrates all curls, coils, and waves.

The new look Cantu Core ranges will be available at: Boots, Superdrug (in-store and online), Look Fantastic,,, Sainsburys, Tesco, Morrisons, Waitrose, Asda, and selected independent Afro Hair & Beauty retailers.

To find out more about the Cantu Core range product refresh, visit our website and follow us on Instagram at @CantuBeautyUK

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