Imbue | the new curly girl compliant haircare range

Award-winning hairstylist Michelle Sultan helped with the formulation of this new haircare product range for afro hair

100% vegan, Imbue a new range for curly girls is dedicated to cleansing, conditioning and styling curls, whilst locking in moisture, giving curl confidence every single day. The seven product range includes Curl Liberating Sulphate Free Shampoo, (£8.99/400ml); Curl Respecting Conditioner (£8.99/400ml); Curl Restoring Intensive Mask (£12.99/300ml); Curl Empowering Creme Gel (£7.99/200ml); Curl Inspiring Conditioning Leave-In Spray (£7.99/200ml); Curl Worshipping Shine Oil (£8.99/100ml) and Curl Energising Hydrating Serum (£7.99/100ml).

Imbue – the new curl-friendly haircare range

The sulphate and paraben -free range is dedicated to cleansing, conditioning and styling curls, helping to lock in moisture and impart curl confidence.

Michelle Sultan is the magic hands behind the hair of Amber Gill, Jennifer Hudson, Alesha Dixon and Jordyn Woods – she has used her 20 years experience to help ensure each and every product pushes the boundaries to ensure a genuinely game-changing, powerful curl collection.
Michelle commented, ‘It’s an exciting time for curls and coils which are taking up more space (quite literally) than ever before. Curls are being respected and standards of beauty are shifting to celebrate individuality in all its glory.’

Imbue launches on and

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