How to Build Your Brand as a Freelance Hairdresser

Freelancing in hair care offers a unique opportunity for stylists to exercise their creativity and build a loyal clientele. This article discusses the best ways to go about it.

Hairdressing is a lucrative and exciting business. This profession has helped people discover their creative prowess. Also, the lucrative pay that the job offers has enticed many people to it.

Regarding hairdressing jobs, traditional employment is not the only way to make a name in the profession. With the rise of social media and the increasing demand for personalised services, many hair professionals are freelancing to showcase their talents and connect with clients on a more intimate level. In this article, experts from Jooble will explore the essentials of freelancing in haircare, including how to build your brand and clientele in this dynamic industry. Keep reading to learn more.


The first step to building a successful hair care brand is to have the necessary skills. Enrol in a cosmetology program in a vocational school or community college. Within nine months to two years, you are on the path to being a well-sought-after hairdresser.

You can also consider an artistic program if you cannot afford the associate degree. Build other skills alongside, including customer support and communication. Have an eye for creativity and put your nose to the ground to pick up on trends as soon as they start. Continuously practise your skills, and you will become great in no time.

Carve Out a Niche

While your education and skills may enable you to know many things about haircare, having a niche will set you apart. Whether you want to specialise in bridal hairstyles, creative colouring techniques, or men’s grooming, having a clear focus will help you stand out in a crowded market. Decide on what you want, research more on the category, and fully settle into it.

Create a Website

The world is in the internet age where everyone wants to get everything done with a few clicks of buttons. Whether you want your clients to find you easily, make booking easier, or put a spotlight on your hairdressing skills, a website is your secret weapon for achieving many things. An online presence will not only make it easy to find you, but it will also make you seem legitimate and draw clients to you.

Harness Visual Marketing Channels

Hairdressing is a sort of visual art. As such, it is advisable to take advantage of every channel you can use to market your art. Aggressively leverage social media platforms like Facebook, Instagram, and TikTok. Don’t forget over 60% of the world’s population is on these platforms daily.

Invest in professional photography to capture high-quality images of your work, including before-and-after shots, close-ups of intricate hairstyles, and client testimonials. Update your portfolio regularly to reflect your latest work and keep it organised and easy to navigate for prospective clients.

Do Not Underestimate The Power of People

People are the greatest gifts to any business. Especially in a business like hairdressing, you cannot underestimate the power of referrals. Treat each customer as your only customer who will bring your next client. Give loyalty and referral rewards. Also, encourage your clients to post their hairstyles and tag your social media handles. You should also provide after-service support, thank them for patronage, and request feedback on your services. 

FAQs About Being A Freelance Hairdresser

How much do freelance hairdressers make?
The income of a freelance hairdresser can vary depending on the location, skill level, niche, and clientele. The average hourly rate for a US freelance hairdresser is USD 21.06. Some hairdressers can make up to USD 32.93.

Do I need a physical walk-in location as a freelance hairdresser?
You do not necessarily need a walk-in store to be a freelance hairdresser. You can be a mobile hairdresser, going to meet your client at home. You can also work from a rental salon booth. You can also share a salon space or collaborate with other haircare specialists.

Is collaboration good for freelance hairdressers?
Yes, collaboration is good for freelance hairdressers. It can help you to easily connect with your target audience and make a name for yourself in the industry. Seek other professionals and team up with them to make your success stories easier.

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