Tom Ford opens new beauty store in London

Tom Ford Beauty is the latest beauty boutique to open its doors in Covent Garden

Covent Garden is fast becoming the beauty central of the capital, with companies like NARS, Bobbi Brown and Charlotte Tilsbury opening up stand-alone beauty boutiques. And the latest addition to the Beauty Quarter is Tom Ford, having just launched its first global beauty store in the neighbourhood.

Tom Ford Beauty is one of the industry’s fastest-growing brands (reportedly on track to hit $1 billion in sales before 2019), the new beauty boutique will house all aspects of Tom Ford’s expansive beauty and grooming empire in addition to high tech extras, like the augmented reality technology to experiment with lipstick shades and a personal scent laboratory. “The…client wants an emotional experience. They want to connect with our products in a sensorial way,” says the designer. “They want to combine, mix and layer our fragrances and cosmetics to make them their own. Now they will finally have the perfect place to do that.”

You can have your own personalised make-up consultations, during which you’ll be able to record your own custom make-up how-to. Visitors will also be able to browse the brand’s full product line-up as well as book in for bridal services or, if you’re a guy, pay a visit to its grooming room for a wet shave or perhaps a beard trim.

Tom Ford Beauty
3 The Market Building
Covent Garden

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