British Soap Brand, Soapsmith, Launches New Homeware Product

Luxury British Soap Brand, Soapsmith has Launched its First Ever Homeware Product; The Whitechapel Scent Reed Diffuser

Soapsmith is a Black-owned Walthamstow-based bath and body brand that offers a range of indulgent, scent-centric hand, bath and body products, up until now…

They’ve launched their first ever homeware product. The limited edition Whitechapel Scent Reed Diffuser (£25/100ml). Whitechapel is a scent Soapsmith had previously in the main collection as a limited edition. Since then it’s been highly requested from customers, so it has returned due to popular demand this winter. The limited edition diffuser subtly scents a room all day with a traditional clean mix of violets and lilacs.

Whitechapel is an uplifting fragrance that evokes the artistic character of Whitechapel – the location of inspiration for this scent. Gently formulated with natural oils and ingredients, the scent notes are the fruity and floral combination of violet and lilac, inspired by the vibrant history of Whitechapel during the Victorian era. The location is now known for its vibrant welcoming community of families, its creative community and amazing art scene, which Soapsmith’s founder Sam Jameson has reflected through this unique and layered scent.

“Whitechapel is a scent we had previously in the main collection as a limited edition. It has since been highly requested by customers, so is returning due to popular demand this winter. We are surprising our community by offering this in the diffuser for the home. Winter, the season of cocooning, feels like the right time to introduce something for our home lives and the floral scent is a beautiful background fragrance for any area of your space.” explains Sam.

Available from Soapsmith.com while stocks lasts.

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