SheaMoisture launch £40,000 Covid-relief fund for minority owned salons

SheaMoisture have announced a £40,000 relief fund, aimed at helping female minority salon owners navigate their way through Covid-19

SheaMoisture UK have announced that as part of their global Community Commerce business model, they have launched a £40,000 fund to support UK minority owned salons survive during Covid-19, supporting the communities that have been disproportionately affected by the pandemic. The move comes after the success of the 1 Million Dollar Community Commerce Fund that was launched in April to support minority businesses in the USA.

• The SheaMoisture UK Community Commerce Relief Fund will gift 3x grants of £10,000 and 5x grants of £2,000 to minority owned female salon businesses.

• Entrants will be asked to demonstrate how their business supports their community, how the funds will support their staff, elevate their future business goals and how they can demonstrate that they have positively adapted their business during Covid-19 – whether moving elements of their business online, donating to local hygiene banks and more.

• Winners of the fund will be selected by an expert judging panel:
Editorial and celebrity hairstylist Stefan Bertin; entrepreneur and founder of Treasure Tress, Jamelia Donaldson and natural hair influencer and owner of O So Curly, Shannon Fitzsimmons, aka UKCurlyGirl. They will also be joined by entrepreneur and founder of WCAN and Oja, Mariam Jimoh.

• To support those selected for the SheaMoisture UK Community Commerce Salon Relief Fund, SheaMoisture UK has teamed up with WCAN – a hub for the personal and professional development of black women throughout the UK

• As part of the partnership with WCAN, the fund awardees will be supported with longer term business mentoring, business webinars to enhance acumen, Black Girl Magic online community support, business spotlight on partner websites, and general hands-on support to help their business flourish through Covid-19 and beyond.

There’s still time to enter, you have until the 31st May 2020. Minority salon owners are being encouraged to enter the fund via social media at SheaMoisture UK’s Instagram page @SheaMoistureUK, and via this survey.

The recipients will be announced on the 5th June 2020

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