To celebrate the five-year anniversary of Pat McGrath Labs, the iconic make-up brand launches five weeks of gold, glamourous giveaways
It all started in 2015 backstage at the Prada S/S 2016 show with a mysterious metallic pigment that transformed models’ lips into a never-before-seen molten gold. The debut of Gold 001 – a revolutionary liquid to foil metallic – heralded the birth of Pat McGrath Labs.
Fives years later the PML has grown into a multi-million dollar brand. To celebrate the five-year anniversary of Pat McGrath Labs and the groundbreaking Gold 001, Pat McGrath Labs launches five weeks of gold, glamourous giveaways.
Starting Monday, November 2nd, Pat McGrath will be giving away prizes pulled from her personal archive. To enter, fans needs to follow @patmcgraththereal, like the post announcing each week’s giveaway, and tag three of their friends in a comment on that post.
Pat comments, “I want to say thank you to my fellow beauty obsessives, your legendary love and endless artistry over the past five years.”
